Jukka Gronow: Caviar with Champagne : Common Luxury and the Ideals of the Good Life in Stalin's Russia


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'Life has become more joyous, comrades.' Josef Stalin, 1936Stalin's Russia is best known for its political repression, forced collectivization and general poverty. Caviar with Champagne presents an altogether different aspect of Stalin's rule that has never been fully analyzed - the creation of a luxury goods society. At the same time as millions were queuing for bread and starving, drastic changes took place in the cultural and economic policy of the country, which had important consequences for the development of Soviet material culture and the promotion of its ideals of consumption.The 1930s witnessed the first serious attempt to create a genuinely Soviet commercial culture that would rival the West. Government ministers took exploratory trips to America to learn about everything from fast food hamburgers to men's suits in Macy's. The government made intricate plans to produce high-quality luxury goods en masse, such as chocolate, caviar, perfume, liquor and assorted novelties. Perhaps the best symbol of this new cultural order was Soviet Champagne, which launched in 1936 with plans to produce millions of bottles by the end of the decade. Drawing on previously neglected archival material, Jukka Gronow examines how such new pleasures were advertised and enjoyed. He interprets Soviet-styled luxury goods as a form of kitsch and examines the ideological underpinnings behind their production.This new attitude toward consumption was accompanied by the promotion of new manners of everyday life. The process was not without serious ideological contradictions. Ironically, a factory worker living in the United States - the largest capitalist society in the world - would have been hard-pressed to afford caviar or champagne for a special occasion in the 1930s, but a Soviet worker theoretically could (assuming supplies were in stock). The Soviet example is unique since the luxury culture had to be created entirely from scratch, and the process was taken extremely serio
Featuring not only philosophers but also playwrights, anthropologists, convicts, and revolutionaries, At the Existentialist Café follows the existentialists' story from the first rebellious spark through the Second World War to its role in postwar liberation movements such as anticolonialism, feminism, and gay rights. Interweaving biography and philosophy, it is Caviar with Champagne : Common Luxury and the Ideals of the Good Life in Stalin's Russia free ebook the epic account of passionate encounters - fights, love affairs, mentorships, rebellions, and long partnerships - and a vital investigation into what the existentialists have to offer us today, at a moment when we are once again confronting the major questions of freedom, global responsibility, and human authenticity in a fractious and technology-driven world. We've all seen kids who kick and scream and lose their cool. But when Eric loses his temper over his annoying little sister Alice, he floats up to the ceiling! And so we have a fresh and funny twist on temper tantrums created by star-on-the-rise Jenni Desmond. Eric, The Boy Who Lost His Gravity, with an amusing story and expressive painterly art, captures a spot-on understanding of how children feel when they get out of control and how they need help to pull themselves together - or, as in Eric's case, back to the ground. There will always be annoying brothers and sisters and things one wants, but can't have. This book gives children and parents an entertaining way to gain perspective and talk about these issues. For all of them, Eric offers a wise, witty, and uplifting tale that kids won't want to put down!
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Author: Jukka Gronow
Number of Pages: 210 pages
Published Date: 01 Dec 2003
Publisher: Bloomsbury Publishing PLC
Publication Country: London, United Kingdom
Language: English
ISBN: 9781859736388
Download Link: Click Here
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